PYRAMYD vs Crayon
Crayon monitors your competitors. PYRAMYD connects them to your product, customers, and deals.
Crayon is a competitive intelligence platform, rated a Leader by Gartner in 2026, sold by quote and priced largely by how many competitors you track. PYRAMYD is the intelligence platform for software companies: it connects your competitors to your own product, customers, and deals, with 250K+ products already loaded and public per-seat pricing. Competitive intelligence lives in the Competitors hub, alongside Markets, Products, Accounts, and Workspace.
Side-by-side
What each one is built for.
| Dimension | Crayon | PYRAMYD |
|---|---|---|
| Pricing axis | Quoted per buyer. The number of competitors you track is a main price driver, alongside seats, tier (Essentials, Professional, Enterprise) and contract length.Source: Vendr | Per seat; a battlecard you share by link can be read by anyone you send it to. Coverage is not metered: you query whatever slice of the 250K-product graph you need. |
| Data on day one | Monitors the competitors you set up and sends the most important intel to your inbox, with AI summaries of competitor news and AI importance scoring.Source: crayon.co | Your product, customers, and deals from your CRM, beside 250K+ products, 2,546 categories, and 2.4M+ reviews already in the graph. New signals are collected every day from a catalog of 2,000+ sources. |
| AI | AI summaries and importance scoring of competitor news, and Sparks, an AI feature customers run on a schedule to track competitors' moves, news, and social media. Competitive intel can be connected to ChatGPT, Glean, and Copilot.Source: crayon.co | APEX · 20 specialist agents over the typed graph and 150+ tools. With a scoped token, ChatGPT (custom GPT Actions) and Claude Desktop, Cursor, or Zed (MCP) can read your battlecards, competitors, and signals; full MCP access with your PYRAMYD login is coming. |
| Forecasting competitor moves | Alerts and summaries of what competitors have changed or announced, sorted by importance.Source: crayon.co | Two-sided game-theory engine in Competitor 360, run when you ask: a probability over each predicted competitor move, an exploitability score that rises when recent signals contradict the belief behind their move, and counter-moves ranked by expected value. Try the formulas on a sample scenario at /game-theory. |
| Getting intel to sellers | Battlecards inside Salesforce, Slack, Highspot, and other tools, plus announcements and newsletters; win/loss analysis, battlecard engagement data, and influenced revenue.Source: crayon.co | Battlecards generated on demand from the graph in Competitors › Battlecards, any section rewritten when you need it, with the numbered sources behind the card listed under Evidence and confidence; share a card by tracked link or export it. |
| Pricing transparency | No public list price. Vendr's median buyer pays about $30,000 a year (93 purchases); large enterprise deployments run past $100,000.Source: Vendr | Published per-seat prices: Starter is Workspace plus one hub you choose, such as Competitors, where CI lives; Growth and Enterprise add all four hubs, with live prices on the pricing page. |
| Scope | Competitive intelligence for go-to-market teams: monitoring, battlecards, enablement, and measurement.Source: crayon.co | Five hubs on one graph — Workspace, Markets, Products, Competitors (where CI lives) and Accounts. |
| Recognition | A Leader in Gartner's first Magic Quadrant for Competitive and Market Intelligence Platforms (April 2026).Source: Crayon, 29 Apr 2026 | New in 2026. One platform for product, marketing, and sales teams, with competitive intelligence as one of five hubs. |
Facts about Crayon come from the public sources under each row, checked 7 Oct 2026. The PYRAMYD column and the “Wins on” column are ours.
When to pick each
Competitor monitoring, or your product connected to its market.
Pick Crayon when
- Your CI team already runs on Crayon and its Sparks and battlecard workflows.
- Monitoring a defined set of competitors and alerting on their changes is your main need.
- You have standardized on Crayon’s battlecard formats inside Salesforce, Slack, or Highspot.
- You track a short list of competitors, so pricing by competitor count stays small.
Pick PYRAMYD when
- Your competitive landscape is wide, and you don’t want coverage to set the price.
- You want one platform where competitive intelligence is one hub beside Markets, Products, and Accounts — not a standalone CI subscription.
- Public, per-seat pricing matters to your procurement team.
- You want a forward model — what they do next, what it is worth, and the counter — not just a record of what they did.
Bottom line
Crayon is a Leader in competitive intelligence for sales teams. PYRAMYD connects your competitors to your product, customers, and deals for product, marketing, and sales teams, pre-populated and priced per seat.
Crayon's strength is monitoring the competitors you choose and putting battlecards where sellers already work. PYRAMYD's strength is shipping with the market already mapped and putting all five hubs on one per-seat platform. Teams that run Crayon today can run PYRAMYD alongside it to decide what to build, how to position it, and how to win deals, from the same evidence.
See PYRAMYD against your competitive set.
30 minutes. Bring your top-10 competitors. We'll load them as a graph slice and generate a battlecard live on the call, with the sources behind it.