Know their next move before they make it.

Their strategy, decoded on demand.

• See the move comingA prediction of what they do next from their signals and hiring, with its accuracy tracked over time.
• Know where they are strongProducts, markets, financials, positioning, distribution, ecosystem, operations and customers, each scored — and re-weighted to your view.
• Answer with a planYour possible responses ranked by expected value, with their likely counter and a policy: ignore, monitor, respond or preempt.

See Competitor 360 →

Find the companies your competitors win, and who chose them.

Coming to the Competitors hub. Today you can find competitors by category on the Competitors landing and track them in bulk.

• Profile a rival's customersThe industries, sizes and regions a competitor actually wins.
• Find the overlapWhere their customer base and yours meet, and where it does not.
• Reach the decision makersThe companies and contacts behind each profile, ready to work.

See Discover →

Catch every move they make.

• Choose what you watchA core watchlist runs on a schedule; add sources from the catalog, connect your own, or watch keywords, feeds and pages privately.
• Read signals, not articlesEach signal is classified, scored for significance and tied to the company it touches.
• Route what mattersSignals reach alerts for a person, team or company, webhooks, Studio workflows and battlecard edits.

See Signals →

Read their hiring as strategy.

• Spot the pivot earlyA shift in who they hire shows up before the launch or the price change does.
• Compare side by sideHiring momentum, headcount, seniority and tenure for up to three competitors on one screen.
• Keep the analysisSave a competitor's hiring analysis and rescan it when you want the latest postings.

See Talent →

Put vendors side by side on evidence, and see where analysts place you.

• Score vendors the same wayOne rubric and one set of weights for every vendor, so the comparison holds up in front of a buyer.
• Let the buyer weigh itOn requirement-scored evaluations, the buyer re-weights the comparison in their own browser, without touching yours.
• Know your next placementUpload the analyst reports you have, and forecast the next edition on demand.

See Comparisons →

Stop guessing why you lost.

• Learn from every dealWhy deals were won and lost, by driver, competitor and segment, in the buyers' own words.
• Protect the open pipelineEach open deal's chance of winning, from your past win rates by competitor, industry and company size.
• Take it to the product teamThe features buyers named become evidence in Gaps, weighted by how they were raised.

See Win/Loss →

Give reps a card they trust, and keep it current.

• Arm the deal in front of youThe landmines, the proof points and the counter to their pitch, on one card.
• Keep it currentEach section refreshes on the cadence you set, and the sensitive ones wait for your review.
• Show what the program is worthImpact shows win rate with and without a card, card lift, and revenue won and lost by competitor.

See Battlecards →