Competitors hub
Know how your product stacks up against each rival and how to win
Every rival you track is scored on eight dimensions from public evidence, with its likely next moves and your counter-moves ranked when you run them. Reps carry a battlecard for each one, buyers read a comparison they can check, and Win/Loss tells you why you won or lost, in the buyer’s own words.
Pick Competitors as your Starter hub, or get it with Growth and Enterprise. Workspace is included in every plan. Need one matchup? Buy a single battlecard with no account.
Six modules
Everything you need to beat each rival, in one hub
Each module reads and writes the same Product Graph, so a rival’s predicted move shows on its battlecard, and the reasons you lose ground the counter-move you choose.
Competitor 360
See a rival’s next move while there is time to answer it.
A product marketer runs predictions on Contoso, reads a likely repositioning toward AI agents, and drafts the counter-message a month before the announcement.
See Competitor 360
Discover
Find the companies that buy your rival, and reach them first.
An account executive filters Fabrikam’s buyers to VP Operations in healthcare, and adds eight names to a displacement campaign.
See Discover
Talent
Read their hiring as strategy.
See Talent
Comparisons
Show how you compare with each rival, on evidence a buyer can check.
An account executive shares the comparison with Acme Logistics’ buying committee, and each member re-weights it to their own priorities.
See Comparisons
Win/Loss
Learn why you win and lose, and fix what costs the most.
A product manager sees single sign-on gaps cost $210,000 across two lost deals, and commits a roadmap item from the card.
See Win/Loss
Battlecards
Win more of the deals where a rival shows up.
A sales engineer walks Northwind’s buyer through the scorecard: you win 14 of the 20 shared features, scored from customer reviews.
See Battlecards
Every capability
92 verified capabilities across Competitor 360, Battlecards, Comparisons, Win/Loss, and Discover
Filter by team or hub on the capabilities page.
See all capabilities
Or buy just one
No plan and no account: pay once, as a guest.
One task across the hub
Answer a rival’s price cut before it costs you deals
Competitive intelligence lead at Acme · Marketing. Contoso looks ready to cut its price, the pricing committee meets next week, and reps face Contoso in open deals now.
1 · Competitor 360
Run predictions on Contoso and read the likely price cut, with its estimated probability, its horizon, and the evidence behind it.
2 · Win/Loss
Read the reasons you lose to Contoso, ranked, with what buyers said about price beside each one.
3 · Competitor 360
Generate counter-moves, ranked with their reasons and grounded in your own deals, and send the top one, a packaging change, to the pricing committee.
4 · Battlecards
Open Contoso’s battlecard: the predicted move and the number of your open deals that face Contoso are already on it. Rewrite the pricing landmine.
5 · Comparisons
Share the comparison with a buying committee by link, so each member weighs value their own way, not on price alone.
6 · Win/Loss
At quarter end, read your win rate against Contoso over time, and on deals with and without the battlecard.
The pricing committee gets a response backed by your deals, reps get the counter on the card they already use, and the next quarter shows whether it worked.
Who uses Competitors
Four teams, the same view of each rival
Product
See the dimensions where a rival is pulling ahead, and rank the missing features by the revenue they cost.
Competitor 360 · Win/Loss · Comparisons
For Product teams
Marketing
Keep every battlecard current, have the counter-message ready before a rival announces, and quote buyers on why they chose you.
Battlecards · Competitor 360 · Win/Loss · Comparisons · Discover
For Marketing teams
Sales
Walk into each deal knowing your win rate against the rival, its weak spots, and your counter.
Battlecards · Comparisons · Win/Loss · Discover
For Sales teams
Customer Success
Know the rival’s weak spots before a renewal conversation turns competitive, with retention plays on the card.
Competitor 360 · Battlecards
For Customer Success teams
Finance works alongside: Win/Loss puts a revenue figure on each reason you lose, and on the open pipeline at risk against each rival.
The evidence underneath
Every rival, read from public evidence you can check
- software reviews read for each rival’s strengths and weaknesses
- 2.4 million
- About; production estimate, 3 Nov 2026
- software products to compare against
- 250,583
- Visible products; production count, 3 Nov 2026
- active signal sources in the catalog
- 2,935
- Production count, 3 Nov 2026
- companies with public analyst placements
- 5,269
- Read-only count, 30 Oct 2026
Bring the rival you lose to most
We will open it in Competitor 360 with you and show its score on eight dimensions, where it leads and lags, and the battlecard your reps would carry against it.