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PYRAMYD

For Marketing teams

Position every launch against the rivals buyers actually compare you to, with proof they believe

Product marketers and competitive intelligence work from buyer reviews, the deals you win and lose, and every move your rivals make, in the same Product Graph as Product, Sales, and Customer Success.

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The handoffs this closes

What Marketing gets from the other three teams, and gives back

Product Marketing

Write messaging from what buyers score, say, and switch for

178 capabilities for this role · See them all

  1. Products › Features

    Quote the review scores in your talk track

    Product marketer

    The rival claims stronger single sign-on, and reps need a straight answer.

    1. Open Single sign-on’s Feature 360 from the rival’s battlecard.
    2. Compare your review score with the rival’s, site by site.
    3. Quote the site scores in the card’s talk track.
  2. Competitors › Win/Loss

    Rewrite the pricing page in buyers’ words

    Product marketer

    Deals keep stalling on unclear value, and the November campaign needs a new top line.

    1. Open Win/Loss › Reasons and choose unclear value.
    2. Read the buyer quotes behind the reason.
    3. Rewrite the top line in the words buyers used most.
  3. Workspace › Signals

    Hear about a rival’s launch the morning it ships

    Product marketing manager

    Two rivals launch often, and the messaging should change the same week.

    1. Open Signals › Sources and choose Spark sources.
    2. Switch on the launch recipe for both rivals.
    3. Read each finding, with its sources, in the Home inbox.

Competitive Intelligence

Know where each rival leads and lags, with the evidence behind every score

199 capabilities for this role · See them all

  1. Competitors › Competitor 360

    Brief sales on where a rival is slipping

    Competitive analyst

    Renewal season is close, and sales wants the rival’s weakest spot.

    1. Open the rival’s Competitor 360 and read the radar.
    2. Open the dimension that fell 9 points over 180 days.
    3. Brief sales from its evidence and AI analysis.
  2. Competitors › Win/Loss

    Build the battlecard your losses ask for

    CI lead

    Deals keep going to one rival, and nobody has written a card for it.

    1. Open Win/Loss › Competitive.
    2. Read Battlecard gaps from losses, ranked by lost revenue.
    3. See nine deals worth $1.2 million, and build that card first.
  3. Competitors › Comparisons

    Challenge a score with its evidence

    Competitive analyst

    A lost-deal review says one rival’s Positioning score is too generous.

    1. Compare three rivals in Comparisons, Positioning view.
    2. Click Fabrikam’s 62 to open the evidence behind it.
    3. Override it to 55; the public score stays as it is.

Also for Marketing

More of what product marketers and analysts use

  • Signals FeedLists your Organization’s signals with filters, a period, topic lenses, and a sort, and opens any one in detail.
  • AI Battlecard GenerationGenerates a full battlecard for your product against a rival, with optional customer and deal context.
  • Battlecard Adoption AnalyticsMeasures how often each battlecard is read and shared, and which tabs and sections reps actually use.
  • Competitor Move PredictionsPredicts a competitor’s next moves per dimension, each with a probability, a horizon, and its evidence.
  • Customer Quote LibraryCollects buyer quotes from win/loss interviews and surveys, searchable and ready to copy with their source.
  • Buyer Movement from ReviewsShows who reviewers cross-shopped each product against, switched from, and left it for.
  • Comparison Link SharingShares an interactive, re-weightable copy of a comparison by link, optionally behind an email.
  • AI Answer VisibilityMeasures how often your Organization and each tracked rival appear in AI assistant answers.

And 282 more for Marketing: see all capabilities

The evidence behind every message

buyer reviews behind feature scores and loss analysis
2.5 million
About; production estimate, 29 Oct 2026
active signal sources in the catalog
2,173
Production count, 26 Sep 2026
ready-made research recipes for each rival
21
Product count, 30 Oct 2026

Supporting role

Finance and RevOps see what competitive work is worth

  • See the revenue won and lost in competitive deals, rival by rival.Win rates on deals with and without a battlecard.Competitors › Battlecards
  • Tie lost revenue to its causes in numbers that add back up to the deals.Each closed deal’s value split across its reasons.Competitors › Win/Loss

Give Marketing the same evidence as Product, Sales, and Customer Success

PYRAMYD is in Early Access. Send your work email and we will set up your Organization.

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