Products hub · Feature Taxonomy
Compare products feature by feature on one standard map.
One standard list of 500K+ features with every vendor's product mapped onto it, so you can see which features are table stakes and which set vendors apart, who ships them, and which vendor claims buyers back up in reviews.
In the app, Feature Taxonomy opens from Products › Features.
What you can do
Compare like for like
One capability list for every vendor, so a feature matrix stops depending on who wrote it.
See what the category expects
The features most vendors ship, and the ones only a few do.
Separate claims from evidence
How many vendors' claims about a feature are backed by reviews, and which buyer segments care most about it.
Screens in the app
- Overview
- Demand
- Market
- Landscape
- Trends
- Operations
- Compliance
- Economics
- Capabilities
- Pulse
Plans
Included in Starter (when Products is the hub you pick), Growth and Enterprise. See pricing
Inside the table
What the Feature Taxonomy holds
One row is one standard feature, such as Activity Dashboard in CRM Software, with its capability, module and category on the same row.
Measured on 29 September 2026 in the production database, table feature_taxonomy.
How we measured
Rows: count(*) FROM feature_taxonomy. Levels: count(DISTINCT market_category / functional_category / category_fk), then distinct (category, module) and (category, module, capability) paths, and distinct names. Fields: information_schema.columns by registry group; filled = not NULL or empty. Sources: rows with a filled g2_, tr_ or gdm_feature_taxonomy column, and rows with last_enriched_at or the judgement fields filled. Links: exact counts on vendor_feature_taxonomy and the links columns; the share of AI-generated links and links with a reason comes from a 1% block sample (TABLESAMPLE SYSTEM) of the role links: 14,809 of 15,986 from llm_feature_generation, 15,981 with a reason.
What’s in the table
502,574
standard features, one per row
6
levels, from 38 markets down to 140,262 capabilities and the features under them
119
fields per row, in 12 groups
2.3 million
vendor product and feature rows mapped onto it (2,334,062 exactly)
Levels
Each level sits inside the one above it. The counts are measured, not estimated.
| Level | What it is | How many |
|---|---|---|
| Market categoryThe broad software market, such as Sales Software. | The broad software market, such as Sales Software. | 38 |
| Functional categoryThe job the software does, such as Customer Relationship Administration Software. | The job the software does, such as Customer Relationship Administration Software. | 295 |
| CategoryThe software category, such as CRM Software.2,539 of the 2,546 categories have features so far. | The software category, such as CRM Software.2,539 of the 2,546 categories have features so far. | 2,539 |
| ModuleA module within a category, such as Analytics and Decision Intelligence in CRM Software.1,052 different module names, reused across categories. | A module within a category, such as Analytics and Decision Intelligence in CRM Software.1,052 different module names, reused across categories. | 54,761 |
| CapabilityA capability within a module, such as Reporting and Analytics.5,541 different capability names. | A capability within a module, such as Reporting and Analytics.5,541 different capability names. | 140,262 |
| FeatureThe feature itself, such as Activity Dashboard. One row each.127,233 different feature names, since the same name can appear in many categories. | The feature itself, such as Activity Dashboard. One row each.127,233 different feature names, since the same name can appear in many categories. | 502,574 |
What each row holds
Every field belongs to one group. The app’s ten tabs are named after the groups; Identity holds the names and codes that place a row, and Record-keeping is not shown as a tab.
Every feature has its identity and its links. The ten profile groups are defined for every feature but filled on at most 63 so far; four judgement fields (lifecycle stage, commoditization, monetization and expected penetration) are filled on 1,000, and scoring rubrics on 10,013.
| Field group | What it tells you | Example fields | Fields | Filled on most rows |
|---|---|---|---|---|
| Identity25 fields, 18 filled on most rows | The feature's name, description and definition, those of its capability, module and category, and its links to the roles that use it and the business value it delivers.For example: Feature definition, Capability and module, Roles that use it, Business value delivered | Feature definition, Capability and module, Roles that use it, Business value delivered | 25 | 18 of 25 |
| Overview3 fields, 0 filled on most rows | The feature in one line: its essence, form factor and how people interact with it.For example: Essence, Form factor, Interaction paradigm | Essence, Form factor, Interaction paradigm | 3 | 0 of 3 |
| Demand10 fields, 0 filled on most rows | How to sell it: value propositions, discovery questions, a demo script, objections and proof points.For example: Value propositions, Discovery questions, Demo script, Objections | Value propositions, Discovery questions, Demo script, Objections | 10 | 0 of 10 |
| Market7 fields, 0 filled on most rows | Adoption and maturity signals, expected penetration, and the industries and countries where it matters.For example: Adoption signal, Expected penetration, Industries it matters in | Adoption signal, Expected penetration, Industries it matters in | 7 | 0 of 7 |
| Landscape6 fields, 0 filled on most rows | Leader examples, how vendors set themselves apart, gaps in the market and alternatives.For example: Leader examples, Differentiation axes, Gaps in the market | Leader examples, Differentiation axes, Gaps in the market | 6 | 0 of 6 |
| Trends3 fields, 0 filled on most rows | Its lifecycle stage, and the risk of it becoming a commodity or being replaced by AI.For example: Lifecycle stage, Commoditization thesis, AI displacement risk | Lifecycle stage, Commoditization thesis, AI displacement risk | 3 | 0 of 3 |
| Operations12 fields, 1 filled on most rows | How it is built and run, and the business processes it supports, which is the one field here filled on most features.For example: Business processes it supports, Architecture patterns, Failure modes, Time to value | Business processes it supports, Architecture patterns, Failure modes, Time to value | 12 | 1 of 12 |
| Compliance7 fields, 0 filled on most rows | Security model, data-residency posture, accessibility, the rules that drive it and certifications.For example: Security model, Data residency posture, Accessibility requirements | Security model, Data residency posture, Accessibility requirements | 7 | 0 of 7 |
| Economics5 fields, 0 filled on most rows | How it is priced and monetized, benchmarks, and whether to buy or build it.For example: Pricing metric, Pricing benchmarks, Buy versus build | Pricing metric, Pricing benchmarks, Buy versus build | 5 | 0 of 5 |
| Capabilities18 fields, 1 filled on most rows | APIs, integration points, AI capabilities, extensibility and standards, and the business capabilities it maps to, which is the one field here filled on most features.For example: Business capabilities it maps to, API shape, Integration points, AI capabilities | Business capabilities it maps to, API shape, Integration points, AI capabilities | 18 | 1 of 18 |
| Pulse2 fields, 0 filled on most rows | The KPIs it drives and its history.For example: KPIs driven, History | KPIs driven, History | 2 | 0 of 2 |
| Record-keeping21 fields, 9 filled on most rows | Not shown as a tab: ids, dates, the search index, provenance, and the review-site feature lists it was matched from.For example: Review-site feature lists, Search index, Created and updated dates | Review-site feature lists, Search index, Created and updated dates | 21 | 9 of 21 |
| All groups119 fields, 29 filled on most rows | A field counts as filled on most rows when more than half the rows hold a value. | 119 | 29 of 119 |
A real row: Activity Dashboard
- Market categorySales Software
- Functional categoryCustomer Relationship Administration Software
- CategoryCRM Software
- ModuleAnalytics and Decision Intelligence
- CapabilityReporting and Analytics
- This rowActivity Dashboard
- 113 other features share its capability, and the module holds 16 capabilities and 269 features in all.
- 217 vendor products are mapped to it, and 39 of those mappings carry a score drawn from reviews.
- Definition
- “Activity Dashboard for CRM Software displays sales, service, and customer engagement activity in a centralized analytics view.”
- Roles that use it
- Customer Service, Direct Sales and Multi-Channel Sales
- Business value
- Improve Customer Interaction Efficiency
- Business capability
- Sales › Sales Execution › Opportunity Management
Like all but 63 features, its ten profile groups are still empty. Its links each record the reason for the link and where it came from.
How it connects
Vendor products
2,334,062 of the 2,334,225 vendor product and feature rows point to a standard feature, covering 327,035 of the features (65.1%).
Roles
498,321 features (99.2%) link to the roles that use them.
Business value
482,036 features (95.9%) link to the business value they deliver, 453,578 to business processes and 440,893 to business capabilities.
Industries
197,872 features (39.4%) link to the industries where they matter.
Categories
2,539 categories hold every feature; each feature sits under exactly one.
Where it comes from
Most features trace to the feature lists on review sites, matched onto one standard list per category. The links to roles, business value, processes and capabilities are mostly generated by AI, and nearly every link records its reason and its source.
- 367,960 features (73.2%) were matched from review-site feature lists: 232,969 from TrustRadius, 134,752 from GetApp, Capterra and Software Advice, and 57,365 from G2.
- The ten-tab profile has been written for 63 features so far, and the four judgement fields for 1,000.
- Fields written
- 29 May – 27 June 2026
- Latest change to any row
- 9 September 2026
- Refresh
- Enrichment is paused, so no refresh is scheduled and the dates above are the latest.
- Measured
- 29 September 2026
In Product Graph
The Feature Taxonomy 360 opens from Products › Features, with these ten tabs:
- Overview
- Demand
- Market
- Landscape
- Trends
- Operations
- Compliance
- Economics
- Capabilities
- Pulse
- Search, and filter by category, module, capability and feature.
- Track a feature: your tracked features show on the module's first page with their alert counts.
- Each of the ten tabs has its own address, so you can link straight to one.
- APEX, the assistant, works with the record you have open.
More in Products
Product 360
See any product the way its buyers do.
Structures
Map your own product catalog onto the market's.
Reviews
Hear what buyers say about any product, in their own words.
Portfolio
Run every product you own like a business.
Gaps
Find where a rival's feature beats yours, and what it takes to close it.
Roadmaps
Plan where you already plan, with the reason attached.
See Feature Taxonomy on your own market.
Start free in Workspace, or book a session and we'll walk through it on your competitors, accounts and category.