Markets hub
Read the market around your product and choose where to compete next
Start from the product you sell. Define a market from up to five categories, narrowed by industry, country, and role; size it in total, serviceable, and obtainable companies, with the method shown; and get the accounts inside it. Behind it sit every software category, industry, country, and role, with the sources behind nearly every value.
Pick Markets as your Starter hub, or get it with Growth and Enterprise. Workspace is included in every plan. See pricing
Five modules
Start from a category, an industry, a country, or a role
Each module reads the same Product Graph, so the category you size, the industry you sell into, and the role that signs all meet in the market you define.
Market 360
Pick your next market with the evidence in view.
A product marketing director activates “US hospital revenue-cycle leaders” with her billing product as the offering, reads Ability to win 61, and chooses it as the launch segment.
See Market 360
Categories
Know who leads a category, what buyers pay, and what it must do.
A new product marketing hire reads an unfamiliar category’s definition, size, growth, and leading vendors on one screen, in five minutes.
See Categories
Industries
See what each industry spends on, and how to sell into it.
A product marketing manager entering manufacturing builds personas and messaging from who signs, what they care about, and the usual objections.
See Industries
Countries
Decide where to expand, with the rules in view.
A sales director checks Germany’s privacy laws, its e-invoicing mandate, and VAT on SaaS before agreeing terms with the first customer there.
See Countries
Roles
Know who buys, who signs, and what each role spends.
A product marketer sees HR operations deals need the CFO’s sign-off above $50,000, and adds a finance-buyer one-pager to the launch kit.
See Roles
Every capability
57 verified capabilities across the five modules
Filter by team or hub on the capabilities page.
See all capabilities
One task across the hub
Choose the launch segment for a new billing product
Product marketing lead at Northwind · Marketing. Before the billing launch, every team needs to work from the same target segment, with its size, its buyers, and its rules.
1 · Categories
Open the two categories the market will be built from, for each one’s definition, size, growth, and leading vendors.
2 · Industries
Open the Hospitals industry to read who decides, how they buy, and what they object to.
3 · Roles
Open the CFO role for what it does, how senior it is, and the software it relies on.
4 · Countries
Check the United States’ privacy, tax, e-invoicing, and AI rules before the first deal.
5 · Market 360
Define “US hospital revenue-cycle leaders” from the two categories, Hospitals, the United States, and the CFO role, and size it.
6 · Market 360
Read Opportunity and Ability to win, then open Accounts for the matching CRM accounts and new prospects.
The launch segment reaches the planning review with its size, its buyers, and its rules on one trail, and Sales gets the target list from the same market.
Who uses Markets
Four teams, the same map of the market
Product
Size a market, and see what could disrupt the category, before you commit next year’s roadmap.
Market 360 · Categories · Industries · Countries · Roles
For Product teams
Marketing
Pick the segment to launch into, and write to the role that signs.
Market 360 · Categories · Industries · Roles
For Marketing teams
Sales
Turn a target market into a list of accounts, split into the ones you have and the ones you do not.
Market 360 · Industries · Countries · Roles
For Sales teams
Customer Success
See which customers in a segment already own the category, as topics for their next quarterly review.
Market 360 · Categories
For Customer Success teams
Finance works alongside: size a market in the companies and revenue you can actually win, in your own currency.
The evidence underneath
Every software category, industry, country, and role, already mapped
- software categories
- 2,546
- Production count, 30 Oct 2026
- industries, from sector down to sub-industry
- 463
- Production count, 30 Oct 2026
- countries and territories
- 249
- Production count, 30 Oct 2026
- roles that buy and use software
- 4,349
- Production count, 30 Oct 2026
Bring the market you need to size
We will size it with you in a live session: demand, leaders, and who buys, with the sources on screen.