Markets hub · Categories
Know who leads a category, what buyers pay, and what could disrupt it.
All 2,546 software categories, from market to functional to product level: published market size and growth, the leaders, innovators, emerging players and niche specialists, a buyer's guide to pricing and total cost, the data-residency rules by jurisdiction, and the forces that could reshape it.
What you can do
Size the opportunity
Market size and five-year growth from named research publishers, split by segment, region and industry.
Read the landscape
Leaders with their market share, innovation leaders, emerging players and niche specialists, and how concentrated the category is.
Know what buyers pay
Price ranges, the dominant pricing model, contract value by company size, total cost of ownership and payback.
Screens in the app
- Overview
- Demand
- Market
- Landscape
- Trends
- Operations
- Compliance
- Economics
- Capabilities
- Pulse
Plans
Included in Starter (when Markets is the hub you pick), Growth and Enterprise. See pricing
Inside the table
What the Categories holds
One row is one software category, such as CRM Software, with its market and functional category on the same row.
Measured on 29 September 2026 in the production database, table category_taxonomy.
How we measured
Rows: count(*) FROM category_taxonomy. Levels: count(DISTINCT market_category / functional_category / product_category). Fields: information_schema.columns, grouped by the app's field-group registry; filled = not NULL or empty, per column. Sources: every per-field entry in the provenance column. Links: exact counts on products (is_visible AND category_fk), reviews, analyst_market_adjudications (verdict 'picked'), the industry_taxonomy links column and the review-site crosswalk tables.
What’s in the table
2,546
software categories, one per row
3
levels: 38 markets, 295 functional categories, 2,546 categories
212
fields per row, in 12 groups
99.3%
of written profile fields cite at least one source
Levels
Each level sits inside the one above it. The counts are measured, not estimated.
| Level | What it is | How many |
|---|---|---|
| Market categoryThe broad software market, such as Sales Software or Security Software. | The broad software market, such as Sales Software or Security Software. | 38 |
| Functional categoryThe job the software does within a market, such as Customer Relationship Administration Software.A few names sit under two markets, so there are 311 market and functional pairs. | The job the software does within a market, such as Customer Relationship Administration Software.A few names sit under two markets, so there are 311 market and functional pairs. | 295 |
| CategoryThe specific category buyers shop for, such as CRM Software. One row each. | The specific category buyers shop for, such as CRM Software. One row each. | 2,546 |
What each row holds
Every field belongs to one group. The app’s ten tabs are named after the groups; Identity holds the names and codes that place a row, and Record-keeping is not shown as a tab.
| Field group | What it tells you | Example fields | Fields | Filled on most rows |
|---|---|---|---|---|
| Identity59 fields, 25 filled on most rows | What the category is: its name, definition and description at all three levels, other names, benefits, challenges and market drivers. Also holds crosswalks to other firms' category names, filled only where a firm covers the category, and five links to other taxonomies that are empty on categories so far.For example: Definition, Other names, Top benefits, Key market drivers, Comparison guides | Definition, Other names, Top benefits, Key market drivers, Comparison guides | 59 | 25 of 59 |
| Overview4 fields, 4 filled on most rows | The quick read: the features buyers expect, other names, a review summary and the kind of software it is.For example: Features, Alternative names, Review summary, Software type | Features, Alternative names, Review summary, Software type | 4 | 4 of 4 |
| Demand23 fields, 23 filled on most rows | Who buys it and how: target buyers and company sizes, the buying guide and journey, the sales cycle, use cases and buyer signals.For example: Target buyers, Buying guide, Typical sales cycle, Use cases, Buyer signals | Target buyers, Buying guide, Typical sales cycle, Use cases, Buyer signals | 23 | 23 of 23 |
| Market15 fields, 12 filled on most rows | How big and how settled: published market size and growth, maturity, competitive intensity, vendor count, and the spread by region and industry.For example: Market size, Market growth rate, Market maturity, Vendor count estimate, Industry distribution | Market size, Market growth rate, Market maturity, Vendor count estimate, Industry distribution | 15 | 12 of 15 |
| Landscape33 fields, 11 filled on most rows | Who competes: top products, leaders, innovators, emerging and niche players, open-source alternatives and similar categories. The analyst-report fields are filled only where a report covers the category.For example: Market leaders, Emerging players, Open-source alternatives, Similar categories, Analyst report coverage | Market leaders, Emerging players, Open-source alternatives, Similar categories, Analyst report coverage | 33 | 11 of 33 |
| Trends9 fields, 9 filled on most rows | Where it is heading: future and feature trends, AI disruption, AI agents, sunset risk and vendor consolidation.For example: AI disruption potential, Future trends, Sunset risk, Vendor consolidation | AI disruption potential, Future trends, Sunset risk, Vendor consolidation | 9 | 9 of 9 |
| Operations7 fields, 6 filled on most rows | Life after the purchase: implementation, training, data migration, change management and monitoring.For example: Implementation, Data migration guidance, Change management, Training guidance | Implementation, Data migration guidance, Change management, Training guidance | 7 | 6 of 7 |
| Compliance6 fields, 6 filled on most rows | Rules and risks: compliance standards, data-residency requirements, regulatory impact, localization, common pitfalls and misconceptions.For example: Compliance standards, Data residency requirements, Regulatory impact, Common pitfalls | Compliance standards, Data residency requirements, Regulatory impact, Common pitfalls | 6 | 6 of 6 |
| Economics9 fields, 9 filled on most rows | What it costs: price ranges, deal size, total cost of ownership, ROI, contract and renewal terms, switching costs and negotiation levers.For example: Pricing, Average deal size, Total cost of ownership, Switching costs, Negotiation leverage points | Pricing, Average deal size, Total cost of ownership, Switching costs, Negotiation leverage points | 9 | 9 of 9 |
| Capabilities14 fields, 13 filled on most rows | What it must do: mandatory capabilities, evaluation criteria, integrations, deployment options, languages and devices.For example: Mandatory capabilities, Evaluation criteria, Common integrations, Deployment options | Mandatory capabilities, Evaluation criteria, Common integrations, Deployment options | 14 | 13 of 14 |
| Pulse5 fields, 5 filled on most rows | Measures to watch: the score distribution, top challenges, talent supply and planning assumptions.For example: Score distribution, Top challenges, Talent supply, Strategic planning assumptions | Score distribution, Top challenges, Talent supply, Strategic planning assumptions | 5 | 5 of 5 |
| Record-keeping28 fields, 21 filled on most rows | Not shown as a tab: ids, dates, product and feature counts, the search index, and the sources, confidence and date behind each field.For example: Sources and confidence per field, Product count, Feature count, Last updated | Sources and confidence per field, Product count, Feature count, Last updated | 28 | 21 of 28 |
| All groups212 fields, 144 filled on most rows | A field counts as filled on most rows when more than half the rows hold a value. | 212 | 144 of 212 |
A real row: CRM Software
- Market categorySales Software
- Functional categoryCustomer Relationship Administration Software
- This rowCRM Software
- 11 other categories share its functional category, among them Contact Management Software, Lead Management Software and Sales Force Automation Software.
- Sales Software holds 10 functional categories and 59 categories in all.
- In the Feature Taxonomy, CRM Software holds 2,983 standard features in 337 modules.
- 1,442 products name it as their main category, and 7,612 reviews are tagged with it.
- Market maturity
- Mature
- Competitive intensity
- Fragmented
- Typical sales cycle
- 3–6 months
- Market size
- $73.4 billion in 2024, as published by Grand View Research
- Market growth
- 14.6% a year for 2025–2030, as published by Grand View Research
- Leaders named
- Salesforce, Microsoft, Oracle, SAP, Adobe, HubSpot, Zoho and Freshworks
- Entry pricing
- $9–25 per user per month
- Average deal size
- $2,400 a year for small businesses, $30,000 mid-market, $250,000 enterprise
112 of its fields carry a source note, and 111 of those cite at least one source: 68 different web addresses in all. They were written between 29 May and 19 June 2026.
How it connects
Products
245,928 of the 250,632 visible products name a main category; 2,410 categories have at least one product.
Standard features
502,574 features in the Feature Taxonomy sit under 2,539 of the categories.
Reviews
2,433,687 of the 2,455,618 reviews are tagged with a category, across 2,196 categories.
Analyst reports
832 analyst-report markets, from 11 frameworks such as the Magic Quadrant, the Wave and MarketScape, are matched to 361 categories.
Industries
19,424 links from 2,539 categories to the industries that buy them, each with its reason.
Review-site categories
2,017 categories are matched to G2's category list; 1,089 to GetApp, Capterra and Software Advice; 898 to TrustRadius; and 231 to a fourth directory.
Where it comes from
The category list and its three levels are PYRAMYD's own. The profile fields are written by AI from cited public sources, and nearly every field records its sources, a confidence and the date it was written.
- Source notes on 284,519 written profile fields across 2,539 categories; 282,455 of them (99.3%) cite at least one web source.
- 609,891 citations to 108,869 different web addresses on 22,871 sites. The most cited sites include review sites, analyst firms, market-research publishers, GitHub and standards bodies; the single most cited is G2.
- Category names are crosswalked to the category lists of the main review sites and to analyst-report markets.
- Fields written
- 29 May – 20 June 2026
- Latest change to any row
- 23 September 2026
- Refresh
- Enrichment is paused, so no refresh is scheduled and the dates above are the latest.
- Measured
- 29 September 2026
In Product Graph
The Categories 360 opens from Markets › Categories, with these ten tabs:
- Overview
- Demand
- Market
- Landscape
- Trends
- Operations
- Compliance
- Economics
- Capabilities
- Pulse
- Search, and filter by market and functional category.
- Track a category: your tracked categories show on the module's first page with their alert counts.
- Each of the ten tabs has its own address, so you can link straight to one.
- APEX, the assistant, works with the record you have open.
Browse sample category pages — no account needed.
See Categories on your own market.
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