Markets hub · Countries
Decide where to expand, with the rules in view.
249 countries and territories, organized by region, each with its privacy, data-residency and AI rules, sanctions and tax for SaaS, digital maturity and the local players — and a market-entry brief for the category and horizon you pick.
What you can do
See the rules first
Privacy law, data residency, AI regulation, sanctions and tax for SaaS, before the launch plan rather than after it.
Know the local players
The local software vendors, and the largest companies headquartered there.
Brief the expansion
Pick a category and a horizon, and get a market-entry brief saved as a Studio document.
Screens in the app
- Overview
- Demand
- Market
- Landscape
- Trends
- Operations
- Compliance
- Economics
- Capabilities
- Pulse
Plans
Included in Starter (when Markets is the hub you pick), Growth and Enterprise. See pricing
Inside the table
What the Countries holds
One row is one country or territory, such as Germany, with its region and sub-region on the same row.
Measured on 29 September 2026 in the production database, table country_taxonomy.
How we measured
Rows: count(*) FROM country_taxonomy, by country_type. Levels: count(DISTINCT region / sub_region / country). Fields: information_schema.columns by registry group; filled = not NULL or empty. Sources: per-field provenance entries. Links: exact counts on companies, reviews (author_country_fk), zone_taxonomy, country_aliases and the feature_taxonomy links column.
What’s in the table
249
countries and territories, one per row
3
levels: 5 regions, 22 sub-regions, 249 countries
101
fields per row, in 12 groups
1.2 million
companies tagged with a country (1,194,269 exactly)
Levels
Each level sits inside the one above it. The counts are measured, not estimated.
| Level | What it is | How many |
|---|---|---|
| RegionAfrica, the Americas, Asia, Europe or Oceania. | Africa, the Americas, Asia, Europe or Oceania. | 5 |
| Sub-regionA group of neighbouring countries, such as Western Europe.Every country has a region; all but one, Bouvet Island, have a sub-region. | A group of neighbouring countries, such as Western Europe.Every country has a region; all but one, Bouvet Island, have a sub-region. | 22 |
| Country or territoryOne row each, such as Germany.193 sovereign states, 48 dependent territories, 3 crown dependencies, 3 disputed territories and 2 observer states. | One row each, such as Germany.193 sovereign states, 48 dependent territories, 3 crown dependencies, 3 disputed territories and 2 observer states. | 249 |
What each row holds
Every field belongs to one group. The app’s ten tabs are named after the groups; Identity holds the names and codes that place a row, and Record-keeping is not shown as a tab.
| Field group | What it tells you | Example fields | Fields | Filled on most rows |
|---|---|---|---|---|
| Identity30 fields, 22 filled on most rows | The country's names, its ISO codes and internet domain, its sovereignty and type, and its region and sub-region with their definitions.For example: ISO country codes, Official state name, Region and sub-region, Sovereignty, Internet domain | ISO country codes, Official state name, Region and sub-region, Sovereignty, Internet domain | 30 | 22 of 30 |
| Overview1 field, 0 filled on most rows | Other names for the country, filled for a few so far.For example: Alternative names | Alternative names | 1 | 0 of 1 |
| Demand5 fields, 4 filled on most rows | How buyers there behave: buyer signals, support expectations, sales channels and partners.For example: Buyer signals, Support expectations, Channel landscape, Partner ecosystem | Buyer signals, Support expectations, Channel landscape, Partner ecosystem | 5 | 4 of 5 |
| Market7 fields, 6 filled on most rows | Market access and barriers, SaaS adoption, the local software market, market risks and software demand by industry.For example: SaaS adoption, Software market, Market barriers, Software demand by industry | SaaS adoption, Software market, Market barriers, Software demand by industry | 7 | 6 of 7 |
| Landscape3 fields, 2 filled on most rows | Local software vendors and trade agreements.For example: Local vendors, Trade agreements | Local vendors, Trade agreements | 3 | 2 of 3 |
| Trends4 fields, 4 filled on most rows | Rules on the way, the regulatory stance, software spending trends and the technology landscape.For example: Regulatory pipeline, Software spending trends, Technology landscape | Regulatory pipeline, Software spending trends, Technology landscape | 4 | 4 of 4 |
| Operations10 fields, 9 filled on most rows | Doing business there: payment rails, banking, e-government and customs systems, localization, language, currency, business culture and time zones.For example: Payment rails, Localization requirements, Currency, Business culture, Business hours | Payment rails, Localization requirements, Currency, Business culture, Business hours | 10 | 9 of 10 |
| Compliance10 fields, 10 filled on most rows | Privacy law, data residency, AI regulation, sanctions and export controls, tax reporting, e-invoicing, labour and financial rules, certifications and regulators.For example: Data privacy laws, Data residency, AI regulation, Sanctions and export controls, E-invoicing mandates | Data privacy laws, Data residency, AI regulation, Sanctions and export controls, E-invoicing mandates | 10 | 10 of 10 |
| Economics5 fields, 5 filled on most rows | Economic indicators, IT spending, VAT or GST on SaaS, payment norms and public-sector buying.For example: VAT or GST on SaaS, IT spending, Payment norms, Public-sector procurement | VAT or GST on SaaS, IT spending, Payment norms, Public-sector procurement | 5 | 5 of 5 |
| Capabilities9 fields, 7 filled on most rows | Digital infrastructure: identity systems, health IT, cloud availability and cloud regions, internet infrastructure and the top software categories.For example: Digital identity systems, Cloud availability, Internet infrastructure, Top software categories | Digital identity systems, Cloud availability, Internet infrastructure, Top software categories | 9 | 7 of 9 |
| Pulse3 fields, 3 filled on most rows | Demographics, technology adoption and digital maturity.For example: Demographics, Technology adoption, Digital maturity | Demographics, Technology adoption, Digital maturity | 3 | 3 of 3 |
| Record-keeping14 fields, 13 filled on most rows | Not shown as a tab: ids, dates, the search index, and the sources, confidence and date behind each field.For example: Sources and confidence per field, Last updated, Search index | Sources and confidence per field, Last updated, Search index | 14 | 13 of 14 |
| All groups101 fields, 85 filled on most rows | A field counts as filled on most rows when more than half the rows hold a value. | 101 | 85 of 101 |
A real row: Germany
- RegionEurope
- Sub-regionWestern Europe
- This rowGermany
- Eight other countries share Western Europe, among them Austria, France and Switzerland.
- Its 16 states sit below it, in the table of states and provinces.
- 34,114 companies are tagged with it, and it links to 136 standard features that local rules shape there, such as accounts-payable software that must accept structured e-invoices.
- Codes
- DE and DEU; a sovereign state
- Privacy law
- GDPR, with fines up to €20 million or 4% of global annual turnover
- AI regulation
- The EU AI Act, in force from 1 August 2024
- VAT on SaaS
- 19% standard rate, with reverse charge for business buyers
- E-invoicing
- Businesses must be able to receive structured e-invoices from 1 January 2025
- SaaS adoption
- 81%, from the Bitkom Cloud Monitor 2024
- Local vendors
- SAP, DATEV, Celonis, TeamViewer and Personio, among eight named
52 of its fields carry a source note, and every one cites its sources: 128 different web addresses in all. They were written between 7 and 14 June 2026.
How it connects
Companies
1,194,269 companies carry a country, across 236 countries.
Reviews
58,510 reviews record the reviewer's country, across 162 countries.
States and provinces
109 states, provinces and UK nations sit below 6 countries, in a table of their own.
Standard features
1,434 links from 82 countries to the standard features that local rules shape there, such as e-invoicing formats or employment terms under local labour law.
Other names
99 other names map onto 43 countries.
Where it comes from
The country list uses ISO 3166 codes. The profile fields are written by AI from cited sources, such as World Bank, IMF and OECD data, sanctions lists and national tax portals, and nearly every field records its sources and the date it was written.
- Source notes on 13,447 written profile fields across all 249 countries; 13,445 of them cite at least one web source.
- 62,642 citations to 16,000 different web addresses on 6,190 sites. The most cited is the World Bank.
- Fields written
- 1 June – 14 August 2026
- Latest change to any row
- 9 September 2026
- Refresh
- Enrichment is paused, so no refresh is scheduled and the dates above are the latest.
- Measured
- 29 September 2026
In Product Graph
The Countries 360 opens from Markets › Countries, with these ten tabs:
- Overview
- Demand
- Market
- Landscape
- Trends
- Operations
- Compliance
- Economics
- Capabilities
- Pulse
- Search, and filter by region and sub-region.
- Track a country: your tracked countries show on the module's first page with their alert counts.
- Each of the ten tabs has its own address, so you can link straight to one.
- APEX, the assistant, works with the record you have open.
Browse sample country pages — no account needed.
More in Markets
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