1. What Are Cookies?
Cookies are small data files placed on your computer or mobile device when you visit a website. They serve various purposes, such as enabling certain site functionalities and providing usage analytics.
- First-Party Cookies: Set by the Website owner (PYRAMYD).
- Third-Party Cookies: Set by third parties to enable their features or functionalities on or through our Website.
2. Why Do We Use Cookies?
We use both first- and third-party cookies for several reasons:
- Essential Cookies: Some cookies are required for technical reasons to ensure the Website operates securely and efficiently. Without these cookies, services you've requested (like secure login) cannot be provided.
- Analytics & Performance Cookies: These cookies help us understand how users interact with our Website, measure the effectiveness of certain features, and improve user experience. They may collect details such as your IP address, browser type, and pages visited.
- Functionality Cookies: These cookies remember choices you make (e.g., language or region) to personalize your experience.
- Advertising & Marketing Cookies: We may work with third parties (e.g., analytics providers, ad networks) who use cookies to deliver relevant ads, measure ad performance, and understand audience segments.
3. Cookies We Use
The table below lists the main cookies and similar technologies used on this marketing website. Analytics and marketing cookies load only after you opt in through the consent banner — nothing non-essential is set beforehand. The exact set present depends on the categories you enable and the tags we run; we review this list periodically and update it as our tools change.
| Cookie / key | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
| pyd_cookie_consent | PYRAMYD (first-party) | Stores your cookie choices so we don't ask again | Strictly necessary | Until cleared or the policy version changes |
| _ga, _ga_<id> | Google Analytics (third-party) | Distinguishes visitors and persists session state for aggregate analytics | Analytics | 2 years |
| _gid | Google Analytics (third-party) | Distinguishes visitors | Analytics | 24 hours |
| __hstc, hubspotutk | HubSpot (third-party) | Recognizes returning visitors for marketing analytics | Marketing | 6 months |
| __hssc, __hssrc | HubSpot (third-party) | Tracks sessions and detects session restarts | Marketing | 30 minutes / session |
Google Tag Manager may be used to load the tags above; it does not itself set cookies. Each third party may set additional cookies to provide its service — see the providers listed on our Sub-processors page and their individual policies for details.
4. How Can I Control Cookies?
The simplest way to control cookies on this site is our consent manager. On your first visit you can Accept all, Reject all (keeping only strictly necessary cookies), or Manage preferences to turn each category on or off. You can change or withdraw your choice at any time using the “Cookie Preferences” link in the site footer. Because we use a prior-consent (opt-in) model, analytics and marketing tags do not load until you allow them.
You may also control cookies through your browser settings. The methods vary by browser, so consult your browser's help menu for instructions. Disabling cookies may affect certain functionalities and features of our Website.
Below are resources for managing cookies on popular browsers (links subject to change):
You can also opt out of targeted advertising through:
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
5. Web Beacons and Similar Technologies
In addition to cookies, we may use web beacons (pixels) or similar technologies to track user activities, monitor traffic patterns, and evaluate email campaign effectiveness. These technologies often rely on cookies, so disabling them may impact their functionality.
6. Flash Cookies or Local Shared Objects
We generally do not use Flash cookies. If introduced in the future, we will provide instructions for managing them. Limiting Flash cookies may affect the functionality of certain features if implemented.
7. Targeted Advertising
Third parties may use cookies to deliver targeted ads on our Website or across other sites. These cookies help measure ad performance and relevance. The information collected usually does not identify you personally unless you voluntarily provide that information.
8. Updates to this Cookie Policy
We may update this Cookie Policy periodically to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. The “Last Updated” date at the top of this page indicates when this policy was most recently revised. Please review this page regularly for the latest information.
9. Contact Us
If you have any questions about our use of cookies or other technologies, please contact us:
Cookie and privacy enquiries: privacy@pyramyd.ai.