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PYRAMYD

Competitors hub · Win/Loss

Learn why you win and lose, and fix what costs the most

Your closed deals, buyer interviews, surveys, and public reviews decide the answer, not the close reason a rep picked on the way out. See the reasons in the buyer’s own words, the rivals that beat you, and the gaps that cost the most revenue.

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Used byProductMarketingSales

Included in Starter (when Competitors is the hub you pick), Growth, and Enterprise. See pricing

How it works

How Win/Loss works.

Why you win and lose, from your own deals and public reviews.

Narrated walkthrough, about 69 seconds. Turn on narration to hear it; the captions on the board carry the same words.

Read the six steps
  1. Your deals, by segment. Your closed deals come in from Salesforce or HubSpot, with their value, rival, and reason. Segments then shows where you win and lose, by deal size, industry, and buyer persona.
  2. Rivals and risk. Competitive shows how you do against each rival: won, lost, and win rate. Risk then scores each of your open deals on that history, riskiest first.
  3. Why deals are lost. Reasons ranks your lost deals by the reason recorded, here led by price. A product gap can go onto your roadmap without leaving the page.
  4. In the buyer's words. Quotes mines what buyers said in your win and loss interviews and surveys. Each quote names its source, and a star marks the ones worth reusing.
  5. Connect your rivals. On Pulse, connect your product and your main rivals. Their public reviews are then mined for sentiment over time and for the reasons buyers switch away.
  6. Any rival's reviews. Market Loss Analysis looks up any rival in more than 2.4 million public reviews: how buyers score its features, why they leave, and who else they considered.

What teams do with Win/Loss

Four jobs, four real use cases

  1. Hear why you lose, in the buyer’s own words

    Sales leader · Sales

    “Too expensive” keeps showing up as a loss reason, and the sales leader wants to know what buyers actually meant by it.

    1. Open Win/Loss › Reasons and read the loss reasons, ranked.
    2. Read what buyers said about price beside the “too expensive” reason.
    3. Change how reps open the pricing conversation in first calls.
    • Loss reasons ranked
    • Buyer quotes beside each reason
    • A searchable quote library
    • One click to the roadmap
    Works withAI voice interviewsCounter-move prescriptions

  2. Coach the rep before his next deal against that rival

    Sales manager · Sales

    One rep’s win rate against Fabrikam lags the team’s by 15 points, and he has two more deals against it ahead.

    1. Open Win/Loss › Competitive and read win rate by rival, by rep, and over time.
    2. Check the Risk tab for the open deals that face Fabrikam.
    3. Coach the rep with the battlecard before his next two deals against it.
    • Win rate by rival
    • Trends over time
    • Risk on open deals
    • Calibrated alerts
    Works withBattlecard revenue impactDeal pipeline

  3. Fix the missing features that cost the most revenue

    Product manager · Product

    Before the roadmap review, the product manager wants to rank the gaps by the revenue buyers walked away with.

    1. Open Win/Loss › Overview and read the feature gaps ranked by lost revenue.
    2. See that single sign-on gaps cost $210,000 across two lost deals, and how much open pipeline still names them.
    3. Commit a roadmap item from the card.
    • Gaps ranked by lost revenue
    • Open pipeline at risk per gap
    • One click to the roadmap

    Ranks an organization’s feature gaps in 0.24 seconds · production query, 30 Oct 2026

    Works withFeature revenue at stake
    Win/Loss overview of a demo organization's 104 sample deals: a 52% win rate, a 44–41 record, weighted win and no-decision rates, won and lost revenue, win-loss coverage of the 85 closed deals, the strongest and toughest competitor matchups, the top loss and win drivers, the win rate month by month, and the win rate against each competitor.
    Win/Loss: win rate and record across closed deals, how many of them have been asked why, and the win rate against each competitor. Sample data in a demo organization, captured from the live app on 9 November 2026.

  4. Aim the pitch at a rival’s weak spots, before you connect a CRM

    Product marketing manager · Marketing

    The next campaign needs an angle against Northwind, and there are no closed deals in PYRAMYD yet to learn from.

    1. Pick Northwind on Win/Loss › Competitive.
    2. Read what its reviewers praise, what they criticize, and why they leave it.
    3. See they praise its integrations but criticize its reporting, and build the campaign pitch around reporting.
    • Works before you connect a CRM
    • Why buyers leave a rival
    • Feature scores against yours

    Reads about 2.4 million software reviews · production estimate, 3 Nov 2026

    Works withCompetitor review summary

Also in Win/Loss

More of what Win/Loss reads from your deals

  • Pulse BriefingPulse opens with the Competitor 360 briefing for your main rival: its narrative, its newsroom, and what changed.
  • Rep win/loss loggingRecord a closed deal as won, lost, or no decision against a rival, with reasons, other vendors, and a note.
  • Revenue won and lost by reasonEach deal’s value split across its reasons, so leaders see which reasons win and lose the most money.
  • Segment breakdownWon and lost deals by deal size, industry, company size, and persona, with win rate and losses.
  • Buyer-named rivalsThe rivals buyers name in interviews, set against the CRM competitor field, with the ones nobody tracks flagged.
  • Lost-deal battlecard gapsThe rivals you keep losing to that have no battlecard or a stale one, ranked by lost revenue.
  • Executive reportA PDF for leaders with win rate, revenue won and lost, top loss reasons, and results by rival.
  • Customer quote libraryBuyer quotes from interviews and surveys, searchable and ready to copy with their source.
  • Top win driversThe reasons behind won deals, ranked by how many deals cite them.
  • Program templatesStart a win/loss program from a template: a matched buyer survey and AI interview campaign.
  • Suggested actionsRecurring win/loss themes turned into proposed actions a person approves or dismisses.

And 6 more: see all capabilities

The evidence behind every answer

software reviews read for each rival’s strengths and weaknesses
2.4 million
About; production estimate, 3 Nov 2026
to rank an organization’s feature gaps by lost revenue
0.24 seconds
Production query, 30 Oct 2026

More in Competitors

Competitor 360

See a rival’s next move while there is time to answer it.

Discover

Find the companies that buy your rival, and reach them first.

Talent

Read their hiring as strategy.

Comparisons

Show how you compare with each rival, on evidence a buyer can check.

Battlecards

Win more of the deals where a rival shows up.

See the whole Competitors hub

Stop guessing why you lost

Win/Loss comes with the Competitors hub. Pick it as your Starter hub, or get it with Growth and Enterprise.

Request accessBook a demo