Platform · Signals architecture
A thousand feeds. Zero extra tabs.
Nobody reads a thousand sources. The engine does — turning each item into scored, entity-linked signals that land in the surfaces your team already works in, instead of another inbox to triage.
1,176 curated sources · ten signal categories · five-tier entity resolution · 0–10 significance
What it listens to
A watchlist you control — including their whole website.
This isn't “we monitor the news”. Every source is named, versioned, and scheduled, and you decide the mix per competitor.
Core — always on
The spine every competitor is watched with, including CWCS — the competitor website classification system: we crawl their entire site, classify every page by surface (pricing, products, customer proof, careers), snapshot it daily, and diff it. A quiet pricing edit becomes a signal.
CWCS crawl & diffs · SEC EDGAR · Crunchbase · USPTO · ATS job boards · WARN notices · GDELT · GitHub · CVEs · status pages · OpenCorporates
Catalog — 1,176 sources
Every source classified into one of the ten signal categories. Switch on what your market needs — regulatory feeds, marketplaces, analyst observers, regional registries.
capital · talent · technology · commercials · marketing · sales · customers · ecosystem · observers · governance
Custom — yours alone
Point the engine at any URL, RSS feed, or API with your own keywords and credentials, aimed at the competitors you choose. Set cadence, daily cost caps, and which surfaces it feeds.
include in → competitor refresh · battlecard refresh · customer refresh
The engine
One article in, every signal it carries.
Raw pages aren't intelligence. Each item is read the way an analyst would read it — then that happens thousands of times a day, with provenance kept at every step.
| Stage | What happens | In the product |
|---|---|---|
| 1 · Fetch & parse | Pull the article, filing, job post — or a page from the competitor's own site via the CWCS crawl — and strip it to clean text. API-first, with a certified scrape fallback. | per-source query strategies |
| 2 · Extract | Source-tuned prompts pull every distinct event out of the prose. One funding article can carry a raise, hiring plans, and an upmarket push at once — each becomes its own signal. | signal extractor |
| 3 · Classify | Each signal lands in one of ten MECE categories, keyed to which actor caused it. | capital · talent · technology · commercials · marketing · sales · customers · ecosystem · observers · governance |
| 4 · Ground | Anchored to the graph's taxonomies — category, industry, country, job — so a signal knows its market context before anything consumes it. | taxonomy grounding |
| 5 · Resolve | A five-tier entity ladder turns mentions into hard graph links: exact identifiers, aliases, domains, strict names, then LLM ballots over taxonomy definitions. Below the confidence floor it doesn't ship. | five-tier resolution |
| 6 · Score & dedupe | Scored 0–10 for significance with critical/high bands, then near-duplicates across sources collapse into one signal carrying many citations. | signal scoring service |
The engine splits and merges as the evidence demands — one article can carry several signals, and several articles carrying the same signal collapse into one with many citations. That discipline is why everything downstream can trust the output.
Why ten categories
Classified by who caused it, not what it's about.
Topic tags multiply forever and overlap. Keying each signal to the actor behind it keeps the set mutually exclusive and collectively exhaustive — so counts mean something and nothing lands in two buckets.
Resources
capital · talent
What they have to spend and who they're hiring.
Offering
technology · commercials
What they build and what they charge.
Go-to-market
marketing · sales
How they reach a buyer.
Market
customers · ecosystem · observers · governance
What the world does back to them.
Where signals land
One signal, every surface that needs it.
Competitor 360
Lands in the Pulse feed and re-scores the dimensions it touches; predictions update.
Battlecards
Event-triggered refresh — high-confidence capital, technology, commercials, and governance signals rebuild the card within the day.
Customer 360
The same engine, pointed at the companies you serve: leadership changes, layoffs, funding, incidents.
Competitive Matrix
Posture and evidence feed the vendor-scoring grid your buyers see.
Newsletter & digests
The week's material moves, compiled per competitor and shipped to the team.
Win/Loss & deal risk
“They repriced mid-cycle” reaches the deal review before the loss does.
Alerts & webhooks
Rules route critical signals to Slack, email, or your own systems.
APEX
Every answer the copilot gives can cite the signal it came from.
Name a competitor and a source we should be watching.
We'll wire it up live and show you what comes out the other end — categorized, entity-linked, scored, and routed to the surface that needs it.