Spreadsheets + Search
Stage 01
Where you are
Most pre-Series-B teams. PMM keeps a Google Sheet of competitors; AEs DM the PMM mid-deal; RFPs answered from a hand-curated Notion doc.
What hurts
- Battle cards stale by mid-quarter; nobody trusts the spreadsheet
- Same competitor question asked 5 times a week with no canonical answer
- RFPs eat 25-40 hours each; SMEs interrupted constantly
- Win/loss data lives in CRM notes; nobody analyzes the pattern
How to move to the next stage
Add a CI tool (Klue/Crayon) or RFP tool (Loopio) to consolidate the artifacts.
