Solutions · Product marketing
Launch with a story the market can't argue with.
Positioning, launches and the content that helps sales win, built on what the market, your buyers and your rivals actually show — with the source behind every claim.
The hubs this work runs on
Competitors hub
Competitive positioning, battlecards and analyst standing that help sales win.
Know their next move before they make it.
Keep battlecards current
WeeklySet each section of a card to refresh daily, weekly or monthly, and review the sensitive sections and the points a rival's move drafts before they go live.
Run the quarterly win/loss review
QuarterlyRead why deals were won and lost across the six decision drivers, in the buyers' own words, then see the features they named arrive as evidence in Gaps.
Prepare for the next analyst evaluation
Per analyst cycleUpload the analyst reports you have, see where you and your rivals are placed, and forecast the next edition on demand.
Markets hub
Picking the segments and buyers to target, with a story backed by numbers.
Read any software market in an afternoon, not a quarter.
Pick the industries to target next
QuarterlyCompare industries on software priorities, spend per employee and deal size before you build a campaign around them.
Write messaging for each buying role
Per launchOpen the role for its pain points, objections and demo must-haves, and the decision makers who make the software call.
Build the category story for a launch
Per launchPull the category's leaders, emerging players, concentration and disruption risks, so the launch narrative rests on sourced data.
Products hub
Positioning that holds up against rivals' products, feature by feature.
Decide what to build next with the market in the room.
Score your features for market fit
Per launchRead the feature scorecard in Product 360, then re-weight the comparison for the buyer segment you sell to, so fit is judged the way that buyer judges it.
Check a rival's claims before launch
Per launchOpen the rival's product in Product 360; each read opens onto the reviews and pages behind it, so their marketing meets its evidence.
Find proof points in buyers' words
Per launchFilter reviews by segment for the capability you are promoting, set a rival's beside yours, and ask APEX for the reviews that discuss it.
Accounts hub
Knowing why buyers choose you or a rival, in the buyers' own words.
See churn coming while you can still stop it.
Interview the buyer after every closed deal
Per closed dealWhen a deal closes, Engagement invites the buyer to an AI interview or survey, and deal-linked answers feed win/loss and the battlecard.
Share what buyers said with product
QuarterlyRead the answers in Win/Loss, and link the features buyers named to Gaps so product hears them directly.
Workspace hub
Positioning, launches and the content that helps sales win.
Free for every team: Home, Studio, Library and APEX.
Draft a launch brief with sources
Per launchDraft the brief with APEX in a Studio document and have it add the sources behind each claim, so reviewers can check them before it ships.
Keep the landscape dashboard current
QuarterlyBuild the landscape as a Studio dashboard, which loads live data each time it opens, and export it when you present.
See which content gets used
MonthlySearch the Library before starting something new, then check Usage for how long each shared piece is read and by how many people.
What it takes
Competitors
Included in Growth and Enterprise. One battlecard on its own is $90, no account needed.
Markets
Included in Growth and Enterprise.
Products
Structures, Portfolio, Gaps and Roadmaps come with Starter. Growth and Enterprise include the whole hub.
Accounts
Included in Growth and Enterprise.
Workspace · free
Free on every plan, and it never expires. Every paid plan is built on top of it.
Every account starts free in Workspace. See plans and prices
Start free, and bring your own questions.
Workspace is free and never expires. Or book a session and we'll run these workflows on your market, your rivals and your accounts.