Find the companies that look like your best customers

1. 1

   See which roles buy a rival, and call those first

   Sales leader · Sales

   The sales leader wants to know which roles buy the rival before setting this quarter’s call plan.

   1. On Profiles, pick your product and Fabrikam’s.
   2. Compare their reviewers by role, industry, and company size.
   3. See that Fabrikam wins with operations managers, and change which role reps call first.

   • Reviewer personas for any product
   • By role, industry, and company size
   • Your product beside a rival’s

   Personas drawn from about 2.4 million reviews · production estimate, 3 Nov 2026

   Works withBuyer personas and ICPCompetitor buyer discovery
2. 2

   Define your best customer from evidence, once, for every team

   Product marketing manager · Marketing

   Next year’s plan needs one ideal customer profile that Marketing and Sales both work from.

   1. On ICP, build the profile from your own product’s reviewers.
   2. Raise the weight on industry, and save it as “FY27 mid-market” for the whole team.
   3. Sales loads the saved profile and takes the top 100 lookalike accounts as this month’s outbound list.

   • An ICP from real reviewer data
   • Saved ICPs to reload
   • Export or push the top accounts

   Works withCompetitor buyer discoveryCustomers board
3. 3

   Turn the profile into accounts, and the people to reach

   Demand generation manager · Marketing

   An account-based campaign for mid-size healthcare companies starts next month, and it needs its list.

   1. Load the saved ICP and narrow it to mid-size healthcare companies.
   2. Pull the 800 companies that match, with their IT directors.
   3. Add the rival’s product to include the companies whose staff review it, then open any account in Account 360 to track it.

   • Prospect companies with links
   • Decision makers to contact
   • Companies whose staff review a rival

   Searches about 2.4 million reviews and 3.4 million contacts · production estimate, 3 Nov 2026

   Works withAccount record pageCompetitor buyer discovery

reviews behind every buyer profile and ICP

2.4 million

About; production estimate, 3 Nov 2026

contacts to find the decision makers in

3.4 million

About; production estimate, 30 Oct 2026

Account 360

Know which accounts need you, and why.

Coming soon

Segments

Build any audience, and see exactly how it was built.

Deals

Bid on the RFPs you can win, and answer them on time.

Engagement

Ask every buyer why they chose you or a rival.

Support

See where support effort goes.

See the whole Accounts hub