Depth, not just breadth

10 enriched field groups. Every taxonomy.

Every category, industry, country, persona, and product in the graph carries the same 10 enrichment dimensions — refreshed continuously, structured identically, and surfaced as 10 tabs inside every 360 explorer.

10 field groups5 taxonomies50+ tabs of enrichment4M+ enriched data points

The breadth

What we know about every node, by the numbers.

Each row in each taxonomy carries the column count below. Multiply rows × columns and the graph holds tens of millions of structured, citable data points.

Node type	Rows	Columns per row	Structured data points
Categories	2,606	154	401,324
Industries163 leaves	742	106	78,652
Countries249 leaves	1,738	90	156,420
Personas	4,329	76	329,004
Products	251,835	288	72.5M
Companies	251,835	273	68.8M
Reviews	2,447,964	95	232.6M
VPT features	2,870,530	190	545.4M

Counts pulled from the production database. The 4 taxonomies (categories, industries, countries, personas) also share an identical 10-field-group enrichment schema, surfaced below.

The depth

The 10 enriched field groups.

Every taxonomy entity carries the same 10 enrichment dimensions. Real columns, real provenance, refreshed continuously.

01 · Overview

tab in every 360

Identity, descriptions, definitions, brand, names — what this entity IS.

Grounds every downstream answer in a canonical, citable definition. APEX never invents what a category is.

Sample fields · categories

Category DescriptionCategory DefinitionFeaturesSimilar CategoriesAlternative CategoriesAlternative NamesProduct FormSoftware Type

02 · Demand

tab in every 360

Buyers, personas, GTM motion, customer evidence — who buys/uses and why.

Turns abstract category data into who-buys-this-where signals. The bedrock under every ICP and segmentation play.

Sample fields · categories

Target BuyersTypical Sales CycleBuying InsightsTarget AudienceTarget Business SizesOrganization TypesBuyer SignalsBuyer Research Journey

03 · Market

tab in every 360

Market sizing, presence, footprint, distribution — where this entity sits.

Stops the "how big is this market" guesswork. Real numbers from public filings + review-velocity heuristics, refreshed monthly.

Sample fields · categories

Market SizeMarket Growth RateMarket MaturityCompetitive IntensityVendor Count EstimateGeographic DistributionIndustry DistributionLifecycle Stage

04 · Landscape

tab in every 360

Competitors, leaders, alternatives, adjacent entities — competitive and peer view.

The competitive map every battle card needs — leaders, innovators, emerging entrants, niche specialists, and the open-source alternatives.

Sample fields · categories

Top ProductsCompetitive LandscapeMarket LeadersInnovation LeadersEmerging PlayersNiche PlayersCompetitive DynamicsEcosystem Strength

05 · Trends

tab in every 360

Forward direction, AI disruption, automation, roadmap — where this is heading.

Forward-looking signals so product strategy doesn't get blindsided. Includes AI disruption, automation pressure, and sunset risk per entity.

Sample fields · categories

Future TrendsAI Disruption PotentialSunset Risk SummaryVendor Consolidation TrendRegulatory ImpactFeature TrendsAI Agent IntegrationDisruption Vectors

06 · Operations

tab in every 360

Implementation, support, infrastructure, day-to-day — how this gets done.

The implementation reality after the demo. Training, change management, data migration, and the day-in-the-life that closes deals.

Sample fields · categories

ImplementationTraining GuidanceMonitoring GuidanceData Migration GuidanceChange ManagementVideos

07 · Compliance

tab in every 360

Regulatory posture, certifications, standards, pitfalls, risks — compliance and risk profile.

Pre-flight check for every RFP question on data residency, certifications, and jurisdiction. Pulled from regulator sources, not LinkedIn rumors.

Sample fields · categories

Compliance StandardsData Residency RequirementsLocalization ComplexityRegulatory ImpactCommon PitfallsCommon MisconceptionsSwitching Costs

08 · Economics

tab in every 360

Pricing, spend, revenue, funding, ROI, contracts — the financial picture.

Pricing, ROI, switching costs, renewal dynamics — what RevOps and procurement always end up asking. Already structured.

Sample fields · categories

Pricing RangePricingNegotiation Leverage PointsContract ConsiderationsContract GuidanceSwitching CostsRenewal DynamicsTotal Cost of Ownership

09 · Capabilities

tab in every 360

Features, integrations, requirements, tech stack — what this entity can do.

The feature-level depth that makes RFP responses 5× faster — every capability, integration partner, deployment option, and required certification.

Sample fields · categories

Common IntegrationsFeature GlossaryAPI Ecosystem MaturityMandatory CapabilitiesDeployment OptionsSupported LanguagesDevices SupportedIntegrations

10 · Pulse

tab in every 360

KPIs, scores, signals, news, recent activity — measurable indicators and live signals.

Surfaces what changed this week. Refreshed continuously so analysts open Monday and see the deltas, not stale Q3 numbers.

Sample fields · categories

Score DistributionStatisticsVendor Count EstimateReview SummaryROITalent SupplyInvestment ActivityAnalyst Coverage

Across every taxonomy

Same 10 dimensions. Tuned to each entity type.

The schema is identical so APEX can reason across taxonomies. The columns inside each dimension specialize per entity — a category's compliance is different from a country's.

See the depth on your category.

Book a demo and we'll walk you through one of your competitor's categories, industry, and persona — with every field group surfaced live.

Book a Demo See the 270+ templates