Competitive Intelligence
GAQuantifies the CI program — lost revenue by competitor, top loss reasons, win/loss trends, call leaderboard.
What it is
CI Impact Dashboard is the board-ready view of what the competitive-intelligence program is worth. Lost-revenue attribution by competitor, top loss reasons over time, the call leaderboard (who's beating who at what), win/loss trend lines, and a battle-card-effectiveness heatmap. The dashboard powers every quarterly CI readout — and the same data flows to APEX so leadership can ask follow-up questions in plain English.
See it in the product
CI Impact Dashboard
A live capture from the production workspace lands here once CI Impact Dashboard ships its public preview cohort.
Top 5 capabilities
Each capability is the parent of dozens of typed features in the production taxonomy. Hover any feature in Studio to drill into the underlying nodes.
7 features
Joins your CRM win/loss data with competitor tagging to produce ranked lost-revenue attribution. Slice by quarter (last 4 quarters trend), by customer segment (enterprise/mid-market/SMB), by deal size, by region. This is the chart that justifies CI program budget every renewal.
6 features
Loss reasons get extracted as themes from CRM fields, call transcripts, and post-mortem AE submissions. The themed view shows what's actually hurting your win rate: not just the per-competitor view but the cross-competitor pattern (e.g., 'integrations depth' losing across three top competitors).
5 features
The call leaderboard is a matrix of AE × competitor with per-cell win rate and call volume. Useful for routing strategic deals to the AE who has the best track record against the named competitor — and for identifying who needs coaching against which competitors.
4 features
Every battlecard view logs the viewer (AE), the deal context, and the eventual outcome. The effectiveness heatmap correlates battlecard views with downstream win rate — surfacing which cards actually move the needle and which need a refresh.
More from Competitive Intelligence
Single ranked feed of every CI event — signals, deal tips, sparks, objections, website diffs, battlecards.
Auto-detects competitor URL changes — pricing, homepage, features, careers, blog — with importance scoring.
Per-opportunity tactical recommendations against named competitors. Surfaced inside CRM and Slack.
Competitor hiring intelligence. Job-posting trends, skills-gap analysis, position-level drilldowns.
Analyst-grade matrices comparing competitor coverage, fit scores, and requirement gaps across taxonomies.
30-minute walkthrough. We'll filter the workspace to your category and walk through the top capabilities live.
