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Gap & Opportunity Matrices

Every capability gap backed by the deals you lost, the interviews, the surveys, and the tickets — priced in dollars, with the acceptance criteria to close it.

4 top capabilitiesIn the Product Graph

What it is

Gap & Opportunity Matrices.

Gap & Opportunity Matrices let product teams quantify exactly where a product trails the competition. For every feature, compare today's capability against a target, see the calculated gap, and attach the evidence, issues, and target dates that turn that gap into a plan. It brings gap measurement, target setting, and issue tracking together in one place.

See it in the product

Gap & Opportunity Matrices in the workspace.

Top 4 capabilities

The most impactful capabilities.

Each capability is the parent of dozens of typed features in the production taxonomy. Hover any feature in Studio to drill into the underlying nodes.

01

Eleven evidence sources on one feature key

Every user-side table carries the same feature foreign key, so a gap row can count how much of each kind of proof exists behind it without scanning an edge table. The gap between where you are and where you meant to be sits next to the evidence that it matters.

02

Lost deals counted against the feature that lost them

Losses linked to a feature are counted alongside those carrying a win/loss story, and the evidence dialog opens the actual deals with their loss reasons. It is an attributed count, not a statistical correlation — which is exactly why each one can be read and argued with.

03

A delivery date, computed from linked work

Open issues linked to the feature are summed into remaining points and their latest due date becomes an estimated completion, shown against the target date so slippage is visible. A gap with a deadline and no linked work is marked at risk rather than on track.

04

The next rung, not just the distance

Because the row links to the canonical feature, the climb panel can step through the authored band requirements rather than reporting that you score three where a rival scores eight. Backlog-ready, not motivational.

See Gap & Opportunity Matrices running against your category.

30-minute walkthrough. We'll filter the workspace to your category and walk through the top capabilities live.