Competitive Intelligence
GAAuto-detects competitor URL changes — pricing, homepage, features, careers, blog — with importance scoring.
What it is
Website Diffs monitors every enrolled competitor URL on a configurable cadence and detects meaningful changes. URL types are classified (pricing, homepage, features, news, blog, careers, tenants, product) so analysts can filter by type. Each diff gets an importance score, an LLM-generated change summary, line add/remove counts, and price-delta extraction for pricing pages. One-click promotion sends the diff to the CI Hub, the relevant battlecard, or a newsletter draft.
See it in the product
Website Diffs
A live capture from the production workspace lands here once Website Diffs ships its public preview cohort.
Top 5 capabilities
Each capability is the parent of dozens of typed features in the production taxonomy. Hover any feature in Studio to drill into the underlying nodes.
8 features
URL classification runs on first enrollment and on detected structural change. Knowing a URL is the pricing page changes how its diffs are scored, summarized, and routed — pricing pages auto-route to revenue ops; careers pages auto-route to Talent Signals.
7 features
Each diff gets an importance score combining: type-specific weight (pricing > careers), magnitude (lines changed), entity impact (named products mentioned), and recency. The importance heatmap renders across the monitored-URL grid for instant scanning.
6 features
When a pricing page changes, an extraction pass pulls the per-tier prices before and after, normalizes to USD, and surfaces the delta. A 15% Enterprise-tier price hike at a top competitor is exactly the kind of signal you want surfaced in CI Hub the morning it happens.
5 features
Promotion preserves the rendered before/after HTML, the LLM-generated change summary, and the source URL with the capture timestamp. Downstream consumers (CI Hub, battlecards, newsletters) always have the full provenance trail.
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30-minute walkthrough. We'll filter the workspace to your category and walk through the top capabilities live.
