Competitive Intelligence
GAPer-opportunity tactical recommendations against named competitors. Surfaced inside CRM and Slack.
What it is
Deal Tips marries the CI graph to your CRM pipeline. For every open opportunity tagged with a competitor, the engine generates ranked tactical recommendations — talk tracks, objection handlers, pricing tactics, demo focus, win-themes, loss-risks — pulled from the live battlecard, recent reviews, and the AE's win-loss history. Tips render inside the CRM deal panel via the embed suite, push to Slack on stage transition, and feed the AE's daily morning briefing.
See it in the product
Deal Tips
A live capture from the production workspace lands here once Deal Tips ships its public preview cohort.
Top 5 capabilities
Each capability is the parent of dozens of typed features in the production taxonomy. Hover any feature in Studio to drill into the underlying nodes.
8 features
When an opportunity has a competitor named, the engine pulls the live battlecard, recent review themes, last-30-day signals, and the AE's prior wins/losses against that competitor — then generates ranked tactical recommendations specific to the deal stage (discovery, demo, proposal, negotiation, closing).
7 features
Six tip categories keep AEs unblocked at every deal stage. Talk tracks for discovery, objection handlers for the eval stage, pricing tactics for negotiation, demo focus for the technical evaluation, win-themes for the closing brief, loss-risks for the late-stage check-in.
6 features
An iframe-safe deal-context embed surfaces the live tips inside the CRM deal page. AEs see the latest tactical guidance without leaving their primary workspace — and the embed updates automatically as the underlying battlecard and review signals refresh.
5 features
On stage transition, the deal Slack channel receives a single high-signal tip targeted to the new stage. No spam, no daily digest fatigue — just the right nudge at the moment it matters.
More from Competitive Intelligence
Single ranked feed of every CI event — signals, deal tips, sparks, objections, website diffs, battlecards.
Auto-detects competitor URL changes — pricing, homepage, features, careers, blog — with importance scoring.
Quantifies the CI program — lost revenue by competitor, top loss reasons, win/loss trends, call leaderboard.
Competitor hiring intelligence. Job-posting trends, skills-gap analysis, position-level drilldowns.
Analyst-grade matrices comparing competitor coverage, fit scores, and requirement gaps across taxonomies.
30-minute walkthrough. We'll filter the workspace to your category and walk through the top capabilities live.
