Competition Hub · Win/Loss
Stop guessing why you lost.
Six sources decide the answer here, not the close reason a rep picked on the way out — and the same model scores the deals you still have open.
End to end
Every source that decides the answer.
Your own evidence is private and weighted; the public graph fills in what your CRM was never going to know. Hover any station.
Six sources, weighted by how much each one has earned — then a call that gets graded. Hover or tap any station for what's happening inside.
Why it works this way
Three things a close-reason field cannot do.
One input is not analysis
A close-reason dropdown records what a rep clicked while thinking about the next deal. It is the single least reliable artifact in the funnel, and most win/loss tooling is built entirely on it.
Sources have not earned equal weight
A closed deal outcome and a passing comment in a survey are not the same evidence. They carry different trust weights here, and small samples are shrunk toward the base rate so one loud loss cannot swing a feature's score.
The retro is too late
Scoring only closed deals tells you about deals you can no longer influence. The same model runs forward against the pipeline you have open right now.
Bring one deal you lost and could not explain.
We will run it against the graph in a live session — the features the buyer actually named, what the reviews say about that gap, and which of your open deals share the same shape.