Competition hub
GAWhy deals are won and lost · per-deal AI reasoning on every battlecard, interview-driven decision factors, and review-mined switching.
What it is
Win/Loss Analysis turns closed deals into a repeatable competitive learning loop, showing why deals are won and lost across outcomes, reasons, competitors, segments, and buyer interviews. It connects to the rest of the platform: buyer interviews from Engagement Studio feed your decision factors and head-to-head competitor ratings; the feature gaps that recur in lost deals surface in Gap Analysis; the most-cited loss reasons become Roadmaps priorities; and lost revenue by competitor informs Portfolio Management investment decisions.
See it in the product
Win/Loss Analysis
A live capture from the production workspace lands here once Win/Loss Analysis ships its public preview cohort.
Top 4 capabilities
Each capability is the parent of dozens of typed features in the production taxonomy. Hover any feature in Studio to drill into the underlying nodes.
4 features
Performance Overview rolls a filtered set of closed deals into headline metrics and ranked views, including win rate, won and lost counts, revenue, top loss reasons, and lost revenue by competitor, so a team can read deal performance at a glance.
3 features
AI Review Trends analyzes the customer reviews connected to a product or company and surfaces sentiment over time, the competitors buyers switched to, the decision factors behind wins and losses, and recommendations tailored to each sales role.
3 features
Outcome Trends Over Time presents win rate and won-versus-lost counts as headline metrics and charts how they shift over time, including a review-sentiment trend, so the direction of your results is clear at a glance.
2 features
Competitive Head-to-Head rolls closed deals into a per-competitor record, classifying each decided deal as won or lost and grouping by competitor, so you can see exactly where you beat or lose to each rival.
More from the Competition hub
Live competitive cards assembled from the graph on demand. No 60-90 day staleness.
Competitor hiring intelligence. Job-posting trends, skills-gap analysis, position-level drilldowns.
Upload an RFP/RFI, auto-extract every requirement, draft cited responses in under 5 hours.
Score vendor products against extracted requirements and taxonomy features on the same 10-dimension rubric as battlecards · review or AI signals.
Track B2B software-buying opportunities as deals across a grid and timeline · vendor fit scoring and AI deal strategy.
Cross-vendor product and feature explorer · capability scores and review counts across the whole market.
30-minute walkthrough. We'll filter the workspace to your category and walk through the top capabilities live.
