Customer hub
GAAI-run interviews and surveys that auto-launch when a deal closes, pay the respondent for their time, and report back as win-rate lift — not response rates.
What it is
Engagement runs the asking for you, two ways in one workspace. In AI-guided voice interviews, an AI plays a realistic buyer persona grounded in your data while the conversation is recorded, scored, and mined for insight. In async surveys, you write the questions or generate them from a goal, publish a public link, and watch responses roll up into NPS, theme, and sentiment. Both queue themselves automatically when a deal closes won or lost, so the feedback set is every deal rather than the ones a rep felt good about, and you can attach a real incentive so busy people actually answer. Because every answer stays bound to the deal it came from, results join your win/loss evidence and the battlecard for that competitor instead of sitting in a survey tool — and the module reports whether the programme moved your win rate, not how many people replied. Interviews and surveys sit side by side in one view, with hands-free control through APEX.
See it in the product
Top 4 capabilities
Each capability is the parent of dozens of typed features in the production taxonomy. Hover any feature in Studio to drill into the underlying nodes.
When a deal is marked won or lost, a survey and an AI-interview invite queue themselves against it automatically, keyed so the same deal can never be asked twice. Nobody chooses which deals to solicit, which is what stops the feedback set quietly becoming the deals a rep felt good about.
Attach a real incentive to a survey or interview and the recipient chooses what it is: a gift card, PayPal or Venmo cash, a prepaid Visa, or a donation to charity. Send automatically the moment someone finishes, or hold every one for approval. Bring your own provider account and pay respondents directly, or let us front the cost and bill it back — either way the spend is capped and visible.
Who earns a reward is a condition over what someone actually answered — pay decision-makers only, or detractors only — written in the same logic language the survey already uses for showing and hiding questions, and evaluated on the server where a respondent cannot game it. Tiers let a senior title earn more than a junior one, and one completed response can only ever produce one payout.
Because every answer is bound to the deal it came from, the module compares deals that got an interview against deals that did not, shrinks the difference toward the base rate so a handful of wins cannot flatter it, and shows the result with a confidence interval. It answers whether asking your buyers was worth doing, which no response-rate dashboard can.
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30-minute walkthrough. We'll filter the workspace to your category and walk through the top capabilities live.
