Customer hub
GAPublic-data 360 profile of a customer across products used, tech stack, contacts, and signals.
What it is
Customer 360 scores an account on eight dimensions — relationship, adoption, value, voice, risk, expansion, momentum, and fit — each from 1 to 10 and each from its own evidence, snapshotted daily so the trajectory matters as much as the number. That baseline is public and identical for every viewer. Connect your CRM and a second, tenant-private layer appears on top: a churn read from 0 to 100 where every point traces to a named driver you can act on, scored through a weighting lens you control. Predictions are written to a ledger when they are made and resolved later against what actually happened, so the module reports its own hit rate and Brier score with the misses included.
See it in the product
Top 4 capabilities
Each capability is the parent of dozens of typed features in the production taxonomy. Hover any feature in Studio to drill into the underlying nodes.
Eight dimensions are computed deterministically from public evidence, so the score for an account is identical for everyone looking at it. Your own lens re-weights what you care about and your CRM evidence raises confidence, but neither is fused into the public number — which is what keeps it comparable across your whole book.
Because reviews carry the reviewer's employer, an account can be joined to the products its own people reviewed and ranked by score and recency, naming which of ease-of-use, support, value or functionality is weakest. That is the churn driver a CRM structurally cannot see.
A market-basket pass over public engagement finds accounts that overlap on at least one category, then returns what they use and this account does not, ranked by peer adoption. Each opportunity is typed — nothing there yet, something there but disliked, or genuinely untouched.
A churn read is recorded once per open account with its probability and horizon, then resolved by a sweep on real terminal signals — a terminal health status, the customer overlay removed, or a renewal more than ninety days overdue with sustained inactivity. Hit rate and mean squared error are reported with the misses counted.
More from the Customer hub
AI-run interviews and surveys that auto-launch when a deal closes, pay the respondent for their time, and report back as win-rate lift — not response rates.
Dynamic audiences across accounts, contacts, products, and reviews · authored in plain English.
Build, score, and activate Ideal Customer Profiles against the live graph. Customer → Discovery → ICP.
One review corpus across G2, TrustRadius, Gartner Peer Insights, Gartner Digital Markets, and Product Hunt — vectorized, so any capability can be evidenced by the reviews that actually discuss it.
Unified hub for customer research · sentiment, satisfaction, typical-user profile, source mix.
30-minute walkthrough. We'll filter the workspace to your category and walk through the top capabilities live.
