Customer Intelligence
GABuild, score, and activate Ideal Customer Profiles against the live graph.
What it is
ICP Builder turns the abstract concept of an Ideal Customer Profile into a concrete, scored, activatable cohort. Define the scope through taxonomy-aware filters (industry, country, size, technographic). Tune the weights through the Weights Editor. See the Scored Accounts grid update in real time. Find lookalikes to your existing best customers. Save the ICP as a reusable preset and activate it as a Segment, a Battlecards target, or a Salesforce campaign with one click.
See it in the product
ICP Builder
A live capture from the production workspace lands here once ICP Builder ships its public preview cohort.
Top 5 capabilities
Each capability is the parent of dozens of typed features in the production taxonomy. Hover any feature in Studio to drill into the underlying nodes.
8 features
Every filter is type-aware against the underlying taxonomy. Pick industries from the 11/73/163-level hierarchy, countries from the 5/region UN M49 tree, sizes from a six-band scale, personas from the 28-module hierarchy. Filters compose and persist with the ICP.
7 features
The Weights Editor exposes every scoring dimension as a slider with min/max anchors. Every weight change triggers a live preview of the Scored Accounts grid — typically responding in under 500ms even on 50K-account scopes. Save weight sets as named presets.
6 features
Two adjacent grids: the Scored Accounts grid (every in-scope account ranked by fit score with the per-dimension breakdown) and the Lookalikes grid (accounts outside the original scope that resemble your top-quintile customers on graph-embedding similarity).
5 features
ICPs save as first-class workspace entities. The Activate Panel offers four downstream pushes: create a Segment, set as a Battlecards target audience, push to Salesforce as a campaign, or trigger a Studio Agent to enrich every account in the scope. Outputs link back to the source ICP for traceability.
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30-minute walkthrough. We'll filter the workspace to your category and walk through the top capabilities live.
