Customer hub
GABuild, score, and activate Ideal Customer Profiles against the live graph. Customer → Discovery → ICP.
What it is
ICP Analysis lets you define an Ideal Customer Profile from industry, company-size, and buyer-role criteria, save it for reuse, and use it to discover matching buyer personas, competitor customers, prospect companies, and contacts. It brings profile definition, buyer profiling, and account and contact discovery together so revenue teams can move from a target definition to a working prospect list.
See it in the product
ICP Analysis
A live capture from the production workspace lands here once ICP Analysis ships its public preview cohort.
Top 3 capabilities
Each capability is the parent of dozens of typed features in the production taxonomy. Hover any feature in Studio to drill into the underlying nodes.
3 features
Account and Contact Discovery lists competitor customers, prospect companies, and individual contacts that match your active Ideal Customer Profile, turning a target definition into an actionable outreach list.
2 features
Profile Definition captures the industry, company-size, and buyer-role criteria of your ideal customer, scores how well accounts fit them, and stores the profile so you can reload and reuse it across the discovery views.
1 feature
Buyer Profiles describes the buyer personas and roles aligned to your active profile, so your team knows who to engage inside a matching account.
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30-minute walkthrough. We'll filter the workspace to your category and walk through the top capabilities live.
