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Customer hub

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Customer Discovery

Unified hub for customer research · sentiment, satisfaction, typical-user profile, source mix.

4 top capabilitiesIn the Product Graph

What it is

Customer Discovery.

Customer Discovery is the home base for recurring customer research. It pulls your highest-signal customer surfaces, including sentiment, satisfaction, your typical-user profile, segment summaries, and a source-mix breakdown, into one persistent view that a product or customer-success leader can open at the start of every quarterly review. Findings flow straight into Segments, ICP Analysis, and AI-drafted readouts.

See it in the product

Customer Discovery in the workspace.

Top 4 capabilities

The most impactful capabilities.

Each capability is the parent of dozens of typed features in the production taxonomy. Hover any feature in Studio to drill into the underlying nodes.

01

Your competitor's reviewers, with their switching story

Discovery returns reviewer-level records rather than aggregates, each carrying role, industry and company size alongside what they moved from and why. It is the buyer's own account of the decision, not an intent score inferred from page views.

02

One review row is firmographics, persona and intent at once

Because a review carries typed keys for the reviewer's employer, industry, role and country as well as the product, changing one filter re-cuts the ICP view, the buyer profiles, the competitor reviewers and the prospect list from a single population — rather than stitching four vendors' exports together.

03

Buyer profiles evidenced by what people wrote

Reviewers are grouped by role, industry and size, and each group carries the use cases and pros written in their own words. A persona assembled in a workshop cannot cite anything; this one opens onto the review it came from.

04

Prospects from the same company graph

The prospect lens queries the public company records filtered by the same industry taxonomy that defined the profile, so a prospect is not a name on a list — it opens straight into its own 360.

See Customer Discovery running against your category.

30-minute walkthrough. We'll filter the workspace to your category and walk through the top capabilities live.